BOPIS, which stands for "Buy Online Pickup In Store," is a sales strategy that allows customers to order products online and pick them up in person at a physical store. Convenience, quicker delivery dates, and a smoother, more secure checkout process are all benefits of this kind of shopping.

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It is a strategy that integrates both online and in-store shopping experiences. It usually refers to purchases that customers can pick up the same day they made the purchase.

The purchase process through BOPIS consists of:

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1. The customer makes the purchase online through the website or mobile app;
2. Then, they choose the pick up in-store option and select the location of the pickup;
3. When the item is at the customer’s local store, the client picks up the order. 

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The order can be picked up in many ways, from a designated location, the local store and even without leaving the car – which is known as curbside pickup. 

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According to Shopify, 59% of consumers are interested in BOPIS-type shopping options.

Source: What is Buy Online, Pick-Up In Store (BOPIS)? (2022) | Shopify

Some of the benefits of BOPIS for both customers and retailers are:

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• No shipping costs;
• No need to wait for long delivery timelines;
• The convenience of buying without leaving the comfort of your home;
• Quick returns and exchanges if the product doesn’t meet your expectations;
• Better inventory management;
• Lower last-mile delivery costs;

BOPIS is a model of omnichannel shopping experience in which customers can buy things online and then pick them up in person at a physical store. This is one of the many ways companies can provide an integrated and seamless retail experience across multiple platforms.