Faculty SPOTLIGHTS
Their industry knowledge and level of management experience within some of the world’s largest businesses helps us to shape our methodology by analysing market trends and evaluating the current market requirements.
Alexandre Kavinski
Founder & CMO at Mirum and i-Cherry
Alexandre Kavinski
Founder & CMO at Mirum and i-Cherry
Curitiba, Brazil
Pioneer of the performance marketing market in Brazil, Kavinski is CMO of Grupo Mirum and founder of i-Cherry, agencies of Grupo WPP, with experience in clients such as Coca-Cola, Magazine Luiza, J&J, TIM, 3M, among others. After a 4-year stay in the United States, he returned to Brazil in early 2019 to coordinate the agencies' marketing activities.
Digital Marketing
Angela Cearns
CEO at TrueTwins Former Executive Amazon, Symantec, and Pizza Hut
Angela Cearns
CEO at TrueTwins Former Executive Amazon, Symantec, and Pizza Hut
TrueTwins CEO, Angela has a very successful career in the field of digital commerce. She has previously held positions as Executive Director of International Expansion for Amazon Business, GM of Amazon Global Selling Business and Head of the Prime platform, which allows users to join Amazon Global Prime. Angela brings true expert knowledge to the table.
As Chief eCommerce Officer and General Manager at Pizza Hut Digital Ventures, she led the business through a revolutionary period of digital transformation. She is a leading expert in Management, Strategy Development and Business Growth through Digital Transformation. Her exceptional knowledge and 20+ years of experience have also made her a professor at the EICOM Institute, which teaches international executives on digital transformation strategies and provides guidance/advice on execution.
Cui Arroyo
Vice President - eCommerce Operations MX & CAM at Walmart
Cui Arroyo
Vice President - eCommerce Operations MX & CAM at Walmart
Mexico
Cui Arroyo is the VP of eCommerce Operations at Walmart Mexico & Central America, responsible for Walmart, Sam’s Club and Bodega Aurrerá in Mexico and Central America. Having held different roles at Walmart since 2013, including Strategic Planning & Central Operations, Digital Operations and Technology; Cui has extensive experience within eCommerce and technology management.
Cui has also worked for Rolls-Royce plc, Molson Coors UK and Tesco PLC. He has a degree in Engineering & Technology from the University of Nottingham and Universidad de las Americas Puebla, as well as different postgraduate studies in Engineering and Management from: Harvard Business School, University of Bristol, and the University of Cambridge. Cui enjoys competitive swimming and running, and reading literature on Technology, Politics and Economics.
Digital Marketing
Innovation
Retail Strategy
Technology
Gabriel Villa
Business Designer at Claro
Gabriel Villa
Business Designer at Claro
Brazil
Gabriel Villa is a Business Designer at Claro, where he builds new businesses starting from the company's ecosystem. He's the Owner of Claro's Martech and the Hub of Claro Ads. Villa has experience in Marketplaces, and was Head of ShopFácil. He's a human-centered design, storytelling and learning strategies entusiast.
George Brindeiro
Senior Manager of Product Communications at VTEX
George Brindeiro
Senior Manager of Product Communications at VTEX
Brazil
George is a robotics engineer who is passionate about education, startups and tech. In over a decade of experience, his primary objective has been to make complex technology concepts simple for everyone. He currently leads a multidisciplinary team to ensure all communication flows connected to VTEX products are clear, consistent, contextual and informative, guiding their customers to success regardless of where they are.
Gustavo Fino
CEO at Nana Delivery
Gustavo Fino
CEO at Nana Delivery
Brazil
Gustavo is the founder and CEO of Nana Delivery, with 8 years' experience building services focused on making daily task more convenient to people. By focusing on creating high quality services that are affordable and accessible to the population in general, he created and scaled Zé Delivery, the biggest beverages delivery service and biggest beverage-retail in Brazil.
Leadership
Digital Transformation
Technology
Ilona Simpson
CIO EMEA at Netskope
Ilona Simpson
CIO EMEA at Netskope
London, England
CIO EMEA and Member of Global Strategy Office at Netskope, Ilona Simpson has joined the leading provider of enterprise security from Adidas where was VP, CIO & Transformation Office. Previously, she held regional, divisional, and global CIO roles at Porsche, DHL Supply Chain and Aston Martin, and led a major digital transformation initiative at innogy (acquired by EON in 2020).
Ilona is passionate about transforming the way corporate Boards and CXOs view and engage with cybersecurity topics, helping them build digital resilience leveraging state of the art technology.
Active in a number of technology and industry advisory boards, she holds an MBA from IESE Business School, and is a guest lecturer on cybersecurity, technology and leadership topics. Keen advocate of technology-driven innovation, she is a start-up investor and mentor. And last not least an inspired albeit not very talented sailor and an eager Peloton rider.
Technology
Digital Transformation
Lucas Godoy
Customer Success Director at VTEX
Mariano Gomide, CMX
Founder and Co-CEO at VTEX. Advisor at EICOM Institute
Mariano Gomide, CMX
Founder and Co-CEO at VTEX. Advisor at EICOM Institute
Mariano Gomide de Faria has over 20 years of experience in digital commerce. He founded the global commerce technology company VTEX in 2000 with his college friend, Geraldo Thomaz. His sought out lectures and presentations around the world include IRX (UK), Shoptalk, eShow (Barcelona), among others. He was one of the few private-sector speakers in the UN eCommerce week conference and is an advisor at EICOM Institute.
Náiade Santos
Head of Digital and Precision Marketing at Sanofi
Náiade Santos
Head of Digital and Precision Marketing at Sanofi
Brazil
Náiade has a decade of experience leading and implementing Digital, SEO, PPC and other digital commerce’s strategies. She has developed her career in retail and telecommunications companies, such as: Leroy Merlin, Bricoman/Obramax, Claro/Nextel and VIVO telecom, and also started her own e-commerce from the ground up with two partners.
Digital Marketing
Pablo Scasso
Retail Strategy and Ops Global Director at Rappi
Pablo Scasso
Retail Strategy and Ops Global Director at Rappi
Argentina
Expert in Electronic Commerce and Supply Chain with more than 15 years of professional development in Retail and Mass Consumption companies in LATAM. Industrial Engineer from the University of Buenos Aires with an MBA from the Torcuato Di Tella University. GCLOG Certifications in Logistics and Supply Chain at MIT (Boston, US) and MCM in Digital Commerce and Digital Transformation at EICOM (Cambridge, UK). Currently Director of Strategy and Operations at Rappi Retail. Previously, he was part of Cencosud as Digital COO for Argentina, Peru, Chile, Colombia and Brazil, in the same way he worked at Walmart Argentina and DIA%. In the academic field, is the Director of the Retail Commerce Program at the Ecommerce Institute, an MBA professor at the Torcuato Di Tella University and a professor of Global Supply Chain Management at the University of Lima.
Retail Strategy
Ricardo Razuk
Professor | Consultant | PhD Researcher
Ricardo Razuk
Professor | Consultant | PhD Researcher
Rio de Janeiro, Brazil
PhD student in Philosophy at UFRJ and Université Paul-Valéry-Montpellier III. He has a Master degree in Engineering and Industrial Management with a diploma recognized by the Faculty of Engineering of the University of Porto, Master in Business Administration, specialist in Economics and Energy Management, undegraduated in Production Engineering, and undergraduating in Psychology.
Ricardo is Professor at the Department of Industrial Engineering at UFRJ, at the Institute of Economics at UFRJ, at COPPEAD Finance and at Fundação Getulio Vargas - FGV in the MBAs of “Corporate Finance”, “Behavioral Economics”, “Private Equity and Venture Capital”, “Management Risk and Investment”, “Strategic People Management”, “LLM Law”, and In-Company Courses in companies such as E&Y, FINEP, PREVI, BKR, AEGEA, among others.
Ricardo is a Member of the American Philosophical Practitioners Association, and worked for 10 years as an official at Petrobras, working in the areas of Strategic Technology Management, Corporate Sustainability and Corporate Finance. His professional experience includes Accounts Receivables Coordinator at IBM and Consultant at Accenture. He was Financial Director at ANGRAD-National Association of Undergraduate Courses in Business Administration. He was CFO and CHO at 1STi. He is an author of articles and co-author of books.
Finance
Technology
Rodrigo Dellacqua
Founder & CEO at EICOM Institute
Rodrigo Dellacqua
Founder & CEO at EICOM Institute
Software engineer with 20 years of experience in the digital commerce ecosystem. Specialist in end-to-end solutions development, he founded two technology development companies for ecommerce, the last one, Primordia, sold to VTEX in 2014. As an executive focused on transforming his customers with technology products, in 2021 he assumed the position of Chief Customer Officer at VTEX and then moved to London to develop the Customer Experience Enablement area, playing a key role in the company's IPO in New York Stock Exchange (NYSE:VTEX). Passionate about education and people development through practical challenges, he takes over as CEO of the EICOM Institute in 2021 with the aim of accelerating the digital transformation of companies through the development of executives, researchers, professors and students in the field of digital commerce
Tomás Gazmuri
Entrepreneur and Independent Board Director
Tomás Gazmuri
Entrepreneur and Independent Board Director
Chile
Proven executive leader of complex high-growth international businesses with data, digital, marketing, corporate strategy, M&A, and investor relations experience across eCommerce, retail, and payments businesses.
In the last couple of years, Tomás has been a Board Director and Strategic Advisor of well-known and high-growth companies, and also founded AndesML, which is a technology platform that enables retailers to quickly launch and monetize their own sponsored products ad network. Previously, Tomás spent 16 years at Falabella, and his last role, Tomás led the Digital agenda for the Falabella Group.
Tomás received a degree in engineering and a master’s of science in operations from the University of Chile. Additionally, he earned his MBA from The Wharton School with major in finance.
Tomás is happily married, and father of three beautiful kids, Clara (11), Elisa (9) and José Tomás (7). As a family they love to do outdoor sports, such as Mountain Biking and Skiing.
Retail Strategy
Technology
Digital Transformation
Warren Berger
Innovation Speaker, Book Author and Questionologist
Warren Berger
Innovation Speaker, Book Author and Questionologist
USA
WARREN BERGER developed his inquiry skills as a journalist for The New York Times but first declared himself a “questionologist” with the publication of his best-selling book, A MORE BEAUTIFUL QUESTION (Bloomsbury 2014). The book shows that questioning has been the starting point of everything from the cell phone, to Netflix, to the International Red Cross. In the book, Berger introduces an original framework (the “Why/What If/How” cycle of inquiry) that can be applied to all kinds of challenges and problems. A More Beautiful Question has been embraced by the NASA space program, the U.S. Army, the National Science Foundation, and companies such as Starbucks, Chanel, Pfizer, Oracle, Microsoft, Disney, and Pepsi, as well as by major universities around the country.
Mr. Berger has conducted questioning workshops at NASA and the Johns Hopkins School of Medicine, and he designed and hosted a filmed employee-training program on questioning for PepsiCo. He also regularly visits elementary and high schools, urging teachers to try to encourage more student questioning and critical thinking in the classroom.In the fall of 2018, Berger released a follow-up book on questioning, THE BOOK OF BEAUTIFUL QUESTIONS: ThePowerful Questions That Will Help You Decide, Create, Connect, and Lead. In 2020, he published BEAUTIFUL QUESTIONS INTHE CLASSROOM, which offers strategies and exercises that can help teachers to inspire more curiosity and inquiry among their students.
Overall, Berger has authored or co-authored 10 books (including the acclaimed GLIMMER, one of the first books on “design thinking”). He has appeared on NPR’s All Things Considered, CNN, and NBC’s Today Show, and he contributes regularly to Harvard Business Review, Fast Company, and Psychology Today, where he writes the “Questionologist” column.
Innovation
Leadership
Zia Daniell Wigder
Chief Content Officer at Insider Intelligence
Zia Daniell Wigder
Chief Content Officer at Insider Intelligence
USA
As Head of Content for Insider Intelligence, the recently named parent company of eMarketer and Business Insider Intelligence, Zia manages a team of 100 international researchers, analysts, forecasters, and editors focused on digital transformation. In her role, she oversees the company’s renowned research in retail ecommerce, advertising, marketing and media, financial services and digital health.
Prior to joining Insider Intelligence in August 2020, Zia was Chief Global Content Officer at Shoptalk, a large-scale event focused on digital innovation in retail which became the fastest-growing retail conference ever. She also co-founded Groceryshop, an annual conference focused on innovation and technology within the field of grocery and CPG. Zia and the other executives sold the combined business to Hyve Group plc for $145 million at the end of 2019.
Zia also spent 7 years as a VP and Research Director at Forrester Research where she focused on international digital expansion strategies. She therefore shares valuable knowledge with our participants and gives exceptional advice based on her own experiences.
Digital Transformation
Retail Strategy
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