Omnichannel
Omnichannel is an approach that aims to provide a great shopping experience to customers through the integration of multiple channels and at all stages of the purchase journey. The focus is on creating a seamless journey for customers, allowing them to switch between channels effortlessly while maintaining continuity. Thanks to Omnichannel, customers can shop on Ecommerce websites, online marketplaces, social networks, by telephone and in brick-and-mortar stores. Among the advantages of Omnichannel, we can highlight the:
Easiness of reaching your customers wherever they are;
Increase of customer retention and customer satisfaction;
Opportunity of bringing offline and online channels together;
Improvement of your business efficiency;
Increase of revenue;
Growth of upsell and cross-sell opportunities.
