As an Ecommerce Leader, accurately evaluating your organization, its sales channels and the time-consuming task of running a go-to-market strategy are crucial parts of the job. But if you plan on creating a profitable pathway for future Sales Channels, you need a process to provide an objective outlook across the whole company. This is where the Digital Commerce Sales Model comes in. The DC Sales Model provides a framework that can be used by retailers’ Leaders to identify and close gaps in their sales strategies, as well as to provide direct feedback and to improve the decision-making process of the business.