The original logo is black on a white background and should be used as such in external communications, PR and advertisements. There are two transparent versions of the EICOM logo: black or white.
The black version is to be placed on different lighter coloured but neutral backgrounds.
The white logo shall be used for darker/ vibrant coloured backgrounds.
The black version is to be placed on different lighter coloured but neutral backgrounds.
The white logo shall be used for darker/ vibrant coloured backgrounds.
The letter ‘E’ with a rotation of 90 degrees is the main indicator for the logo proportions and sets the outlines for the protective grid.
The letter ‘M’ is the main indicator for the proportions of the secondary logo and sets the outlines for the protective grid.
Colour 1
HEX #262628
RGB 38, 38, 40
HSB 240, 5, 16
CMYK 4, 4, 0, 84
Colour 2
HEX #595959
RGB 89, 89, 89
HSB 0, 0, 35
CMYK 60, 50, 48, 40
Colour 3
HEX #EEEEEE
RGB 238, 238, 238
HSB 240, 0, 93
CMYK 8, 5, 6, 0
Colour 4
HEX #F26F21
RGB 242, 111, 33
HSB 22, 86, 95
CMYK 0, 54, 86, 5
To maintain the visual integrity of our logo, don’t scale it below 52 pixels height.
Primary Use
52px (height)
Simplified logo
32px (height)
