The Program

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HOW TO LEAD YOUR COMPANY THROUGH THE
DIGITAL TRANSFORMATION

You already know that the digital commerce is a reality and you want to improve the time to market of innovation in your company. This program is design for top management (CEO’s, Board Members and C level) executives that wants to face the necessary changes to build an efficient retail, ecommerce or brand organization.
The enemy is new. The tactics and strategy should also change. In the immersion program that you will pass through you will breath ecommerce disruption for 7 days. You will learn from highly qualified professors new concepts and use cases that will help you to elaborate your action plan. You will also take breakfast, lunch and have dinner with others Ceo’s and board members that are facing the same challenge.
The necessity to understand and react fast is now a must do. You also will learn how to walk around the traps that the bureaucracy of big companies apply to this period of changes.

WHAT YOU WILL LEAVE WITH:

1 – Understanding of the real KPI’s for an effective digital driven organization – You will acquire a concrete view of the key strategic drivers of digital disruption in your industry

2 – Action plan to build the right organization structure. To create a organization that could surf the digital tsunami you will need to change the entire organizational chart. Learn about the new concepts and use cases

3 – Global vision of what will happen in the next years. You will be able to define a clear strategy for your organization considering the disruption scenarios on marketing, logistics and customer care.

4 – Digital management capabilities – Leave with the Knowledge to guide your company in the next years, to attract the best talent and to report the market properly

WHO CAN APPLY?

PARTICIPANT PROFILE Participants of this highly selective program are typically CEOs, board members or VP’s of large retail, e-commerce or brand organizations

ALUMNI STATUS On leaving EICOM Executive Program, you become a full member of the EICOM alumni community – As part of the alumni community, you benefit from lifelong networking and professional development opportunities, including regional events, official delegations and exclusive invitations for private courses.

UPCOMING SESSIONS

Sunday 31st March – Saturday 6th April 2019
Sunday 29th September – Saturday 5th October 2019

Moller Centre – Churchill College – University of Cambridge, United Kingdom.

Price: £6.700,00 (Tuition £3400 + Facilities, Food and some Beverages £2800)

Enrollment guarantee $£500, which must be paid when you are admitted

15% is donated to educational driven social projects.

Accommodation, Food, and Meals are all on-site.

SCHEDULE

DAY 1 
SUNDAY

  • 19:00
    WELCOME DINNER

DAY 2
MONDAY

  • 09:00
    DIGITAL COMMERCE KPI’S
  • 12:30
     LUNCH
  • 14:00
    DIGITAL COMMERCE KPI’S
  • 17:45
    DEVELOPING CASE I – EXPOSITION
  • 19:00
    DINNER
  • 21:00
    DEVELOPING CASE I – CONCLUSIONS

DAY 3
TUESDAY

  • 09:00
    CUSTOMER CARE AS CENTRAL STRATEGY
  • 12:30
    LUNCH
  • 14:00
    THE FUTURE OF DIGITAL COMMERCE
  • 17:45
    DEVELOPING CASE II – EXPOSITION
  • 19:00
    DINNER
  • 21:00
    DEVELOPING CASE II – CONCLUSIONS

DAY 4
WEDNESDAY

  • 09:00
    ORGANIZATIONAL STRUCTURE
  • 12:30
    LUNCH
  • 14:00
    ORGANIZATIONAL STRUCTURE
  • 17:45
    DEVELOPING CASE III – EXPOSITION
  • 19:00
    DINNER
  • 21:00
    DEVELOPING CASE III – CONCLUSIONS

DAY 5
THURSDAY

  • 09:00
    MARKETPLACE AND CROSS-BORDER IMMERSION 
  • 12:30
    LUNCH
  • 14:00
    OMNICHANNEL: WHAT’S SMOKE AND WHAT’S FIRE
  • 17:45
    WORKSHOP: THE ROLE OF THE IT DEPARTMENT
  • 19:00
    DINNER
  • 21:00
    HOMEWORK: HOW TO APPLY THE IT THEORY IN YOUR COMPANY

DAY 6
FRIDAY

  • 09:00
    NUMBERS
  • 12:30
    LUNCH
  • 14:00
    AI AND IoT – WHAT’S COMING NEXT?
  • 17:45
    WORKSHOP: THE ROLE OF THE IT DEPARTMENT
  • 19:00
    DINNER – DRINKS AND GREETINGS

DAY 7
SATURDAY

  • 09:00
    CHECK-OUT
  • 10:30 – 13:00
    WRAP-UP AND CONCLUSIONS