The Program – EICOM

The Program

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Leading through Digital Transformation

Competition in the ever-changing landscape of global retail and eCommerce is fierce, yet there are tremendous opportunities for companies who respond quickly, yet effectively.

This week-long immersion will arm executives with the necessary strategies to be digital disruptors and leaders in their respective fields. Designed for top management (C-level, board members and senior managers), the curriculum includes:

– Critical analysis of alternative organisational hierarchies in the digital era

– Best practices in global commerce, omnichannel, logistics and customer care

– Leveraging data and artificial intelligence to boost sales and customer loyalty

– Critiquing case studies and stress-testing theories with qualified professors.

Learning from Networking

Previous participants unanimously agree that the insight they gained from sharing with fellow attendees has been invaluable. There will be numerous networking opportunities in and outside the classroom with global executives from similar verticals facing the same challenges.

WHAT YOU WILL LEAVE WITH:

1 – An understanding of the real KPIs needed for an effective, digitally-driven organisation

2 – An action plan to build the right organisational structure

3 – A clear strategy for disruption in marketing, logistics and customer care

4 – And how to attract and retain the best talent.

UPCOMING SESSIONS

Sunday, September 29th to Saturday, October 5th, 2019

Moller Centre – Churchill College – University of Cambridge, United Kingdom

Price: £6,700.00 which includes:

– Classroom discussions and lectures
– Off-premise store visits
– Accommodation and use of facilities
– All meals and drinks
– Welcome dinner at one of Cambridge University’s most historic colleges

An enrollment guarantee of £500 needs to be paid upon admission, and is deducted from the price stated above. 15% of the fees are donated to social projects focusing on education.

SCHEDULE

DAY 1 
SUNDAY

  • 19:00
    WELCOME DINNER

DAY 2
MONDAY

  • 09:00
    DIGITAL COMMERCE KPI’S
  • 12:30
     LUNCH
  • 14:00
    DIGITAL COMMERCE KPI’S
  • 17:45
    DEVELOPING CASE I – EXPOSITION
  • 19:00
    DINNER
  • 21:00
    DEVELOPING CASE I – CONCLUSIONS

DAY 3
TUESDAY

  • 09:00
    CUSTOMER CARE AS CENTRAL STRATEGY
  • 12:30
    LUNCH
  • 14:00
    THE FUTURE OF DIGITAL COMMERCE
  • 17:45
    DEVELOPING CASE II – EXPOSITION
  • 19:00
    DINNER
  • 21:00
    DEVELOPING CASE II – CONCLUSIONS

DAY 4
WEDNESDAY

  • 09:00
    ORGANIZATIONAL STRUCTURE
  • 12:30
    LUNCH
  • 14:00
    ORGANIZATIONAL STRUCTURE
  • 17:45
    DEVELOPING CASE III – EXPOSITION
  • 19:00
    DINNER
  • 21:00
    DEVELOPING CASE III – CONCLUSIONS

DAY 5
THURSDAY

  • 09:00
    MARKETPLACE AND CROSS-BORDER IMMERSION 
  • 12:30
    LUNCH
  • 14:00
    OMNICHANNEL: WHAT’S SMOKE AND WHAT’S FIRE
  • 17:45
    WORKSHOP: THE ROLE OF THE IT DEPARTMENT
  • 19:00
    DINNER
  • 21:00
    HOMEWORK: HOW TO APPLY THE IT THEORY IN YOUR COMPANY

DAY 6
FRIDAY

  • 09:00
    NUMBERS
  • 12:30
    LUNCH
  • 14:00
    AI AND IoT – WHAT’S COMING NEXT?
  • 17:45
    WORKSHOP: THE ROLE OF THE IT DEPARTMENT
  • 19:00
    DINNER – DRINKS AND GREETINGS

DAY 7
SATURDAY

  • 09:00
    CHECK-OUT
  • 10:30 – 13:00
    WRAP-UP AND CONCLUSIONS