LEADING THROUGH DIGITAL TRANSFORMATION
LOCATION / DATE
University of Cambridge
Spring Term 6-12 March 2021
Autumn Term 2021 October, exact date to be announced soon
This week-long immersion will arm executives with the necessary strategies to be digital disruptors and leaders in their respective fields. Designed for top management (C-level, board members and senior managers), our professors will support you to (re-)create a Digital Commerce Transformation Strategy within one week.
Critical analysis of alternative organisational hierarchies in the digital environment
Best practices in global commerce, omnichannel, logistics and customer care
Leveraging data and artificial intelligence to boost sales and customer loyalty
Critiquing case studies and stress-testing theories with qualified professors.
KEY TOPICS COVERED
A New Organisational Structure – The Heart of Digital Transformation
Cross Border Logistics models for Global Commerce
International Case Studies
Digital Transformation KPIs
Innovative Digital Business Models
Understanding the new consumers’ behaviour
Data Management & Analytics
Customer Service and Customer Loyalty
WHAT WILL I LEAVE WITH?
You will leave with a bold Digital Commerce Transformation Strategy and benefits from the Alumni status:
A starting point and key objectives on how to lead your business through digital transformation
An action plan to build the right organisational structure
A clear strategy for disruption in marketing, logistics and customer car
The right KPIs needed to effectively measure the process of digital transformation
Ongoing support through the alumni network
Senior managers who are looking to fine-tune their skills in digital commerce management
Digital officers, technology officers, and Directors developing digital commerce strategies
Retail and Brand Digital Leaders looking to transform their operations
C-Level Executives and Board Members
FEES & FUNDING
As a non-profit organisation our programme fees are calculated to cover the cost of the course.
The price of £6,700 includes private accommodation, meals and world-class study facilities so that you can conveniently focus on the learning experience.
Our Programme fee includes:
Modern Study Facilities
Lectures tailored to its participants’ needs
Off-site store visits
Luxurious accommodation at the Moller Centre (including private work space)
On-site leisure facilities
All meals and beverages (healthy options, allergy options and other dietary requirements are available upon request)
Gala Dinner at one of Cambridge University’s most historic buildings
An enrolment fee of £500 is required upon successful admission, this is deducted from the Programme fee. With our admission we donate 15% to social projects in education.
FEES, PAYMENT AND CANCELLATION POLICY
Full payment is required prior to the programme start date. If you need to cancel or defer participation, you must submit your request in writing before the start of the programme.
Cancellations 14-30 days prior to the start of the programme are subject to a fee of 50% of the programme fee. Cancellations 60 days prior to the start of the programme will be subject to a fee of 35% of the programme fee. Cancellations 14 days prior will be subject to full payment.
All refunds are at the discretion of EICOM and will be reviewed on a case by case basis.
We try to make sure that you don’t miss anything during this intense week. You will sleep in one of the luxurious and spacious rooms which are equipped with a work space and an en-suite bathroom.
The Moller Centre offers enough space for you to sit down in work-groups, take a little break, relax or to socialise on the roof terrace, within the bar area and restaurant.
The Moller Centre offers features several teaching rooms and lecture theatres where world-class teaching takes place.
Food & Beverages
Our Programme includes three buffet-style meals a day. The Moller Centre serves delicious, healthy food options to help fuel your learning journey. Please let us know about any food allergies or dietry requirements in advance.
Our team will also ensure that you have fun by offering some ‘after-class’ activities. These may be outdoor activities, a BBQ, sight seeing or our well-known ‘Gala Dinner’.